Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.
Global Health Products is a family owned business based in Rochester, NY. We have been dedicated to the healthcare industry for over 35 years. Our company offers a line of nutritional supplements that address the unique needs of hospitals, dialysis centers, nursing homes, bariatric centers and pharmacies, as well as for our healthy customers. We strive to provide you with high quality solutions while ensuring ingredient transparency.