Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.

I had so much pain with my knee that I did not hold much hope for this knee strap. Well, I began to wear the knee strap, not all the time, just when I went dancing or walking. Within a week I did not have any pain. It has been about three years now and I NEVER dance without the Cho-Pat.I NEVER go walking without the Cho-Pat. It gives me such unbelievable support that I don't dare to go without it.
Health, as defined by the World Health Organization (WHO), is "a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity."[1][2] This definition has been subject to controversy, as it may have limited value for implementation.[3][4][5] Health may be defined as the ability to adapt and manage physical, mental and social challenges throughout life.[6]
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