Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.
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The Health app highlights four categories: Activity, Sleep, Mindfulness, and Nutrition. Each plays an important role in your overall health — and in the app. Health suggests great apps from each category to get you going, and the Today view shows all your stats at a glance to help you stay on track. Once you start using the Health app, there’s no stopping you.