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Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.
Many governments view occupational health as a social challenge and have formed public organizations to ensure the health and safety of workers. Examples of these include the British Health and Safety Executive and in the United States, the National Institute for Occupational Safety and Health, which conducts research on occupational health and safety, and the Occupational Safety and Health Administration, which handles regulation and policy relating to worker safety and health.[62][63][64]
Over-the-counter (OTC) medicines are sold directly to consumers without a prescription. There are approximately 800 OTC active ingredients available today that constitute more than 300,000 OTC medicines in the healthcare marketplace. They are sold in more than 750,000 retail outlets including pharmacies, grocery stores, convenience stores, mass merchandise retailers, etc. Like prescription drugs, OTC medicines are regulated by the U.S. Food and Drug Administration and are safe and effective when used as directed. The Drug Facts label instructs consumers on how to properly choose and use them. OTCs treat many common ailments including pain, fever, cough and cold, upset stomach, and allergies.
Autoimmune diseases are a group of disorders in which the immune system attacks the body and destroys or alters tissues. There are more than 80 serious chronic illnesses in this category, including lupus, multiple sclerosis, and type 1 diabetes. According to the American Autoimmune Related Diseases Association (AARDA), about 75% of autoimmune diseases occur in women. By themselves, each disease appears to be uncommon except for diabetes, thyroid disease, and lupus but as a group, the disorders make up the fourth-largest cause of disability among American women.
An important way to maintain your personal health is to have a healthy diet. A healthy diet includes a variety of plant-based and animal-based foods that provide nutrients to your body. Such nutrients give you energy and keep your body running. Nutrients help build and strengthen bones, muscles, and tendons and also regulate body processes (i.e. blood pressure). The food guide pyramid is a pyramid-shaped guide of healthy foods divided into sections. Each section shows the recommended intake for each food group (i.e. Protein, Fat, Carbohydrates, and Sugars). Making healthy food choices is important because it can lower your risk of heart disease, developing some types of cancer, and it will contribute to maintaining a healthy weight.[43]
Autoimmune diseases are a group of disorders in which the immune system attacks the body and destroys or alters tissues. There are more than 80 serious chronic illnesses in this category, including lupus, multiple sclerosis, and type 1 diabetes. According to the American Autoimmune Related Diseases Association (AARDA), about 75% of autoimmune diseases occur in women. By themselves, each disease appears to be uncommon except for diabetes, thyroid disease, and lupus but as a group, the disorders make up the fourth-largest cause of disability among American women.
Public health also takes various actions to limit the health disparities between different areas of the country and, in some cases, the continent or world. One issue is the access of individuals and communities to health care in terms of financial, geographical or socio-cultural constraints to accessing and using services.[53] Applications of the public health system include the areas of maternal and child health, health services administration, emergency response, and prevention and control of infectious and chronic diseases.

An important way to maintain your personal health is to have a healthy diet. A healthy diet includes a variety of plant-based and animal-based foods that provide nutrients to your body. Such nutrients give you energy and keep your body running. Nutrients help build and strengthen bones, muscles, and tendons and also regulate body processes (i.e. blood pressure). The food guide pyramid is a pyramid-shaped guide of healthy foods divided into sections. Each section shows the recommended intake for each food group (i.e. Protein, Fat, Carbohydrates, and Sugars). Making healthy food choices is important because it can lower your risk of heart disease, developing some types of cancer, and it will contribute to maintaining a healthy weight.[43]

Most people can get the vitamins and minerals needed for optimum health by eating a well-balanced diet. It’s important to eat wide variety of vitamin- and mineral-rich foods, such as fresh fruits, veggies, and whole grains. Many of those foods also provide heart-healthy fiber and natural antioxidant compounds that can help lower your risk of certain diseases.

Health psychology, developed in the late 1970s, is its own domain of inquiry. Also called a medical psychologist, the health psychologist helps individuals explore the link between emotions and physical health. The health psychologist also helps physicians and medical professionals understand the emotional effects of a patient’s illness or disease. They practice in the areas of chronic pain management, oncology, physical rehabilitation, addiction treatment, eating disorders, and others. This professional can be found in clinics, hospitals, private practice, and public health agencies. Some also work in corporate settings to promote health and wellness among employees, engaging in workplace policies and decision-making.


The term natural health product (NHP) is used in Canada to describe substances such as vitamins and minerals, herbal medicines, homeopathic preparations, energy drinks, probiotics, and many alternative and traditional medicines.[1] A 2010 survey showed that 73% of Canadians consume NHP on a regular basis. NHP are obtainable without a prescription and are required to be safe to be used as an over-the-counter product.[2]
Colon cancer is the second leading cause of cancer death in the United States, reports the National Cancer Institute. It’s important to begin screening for colorectal cancer starting around age 50. Your doctor can use a colonoscopy to check for cancerous growths in your colon. They will also check for polyps, a type of noncancerous growth. Certain types of polyps can develop into cancer at a later time. Ask your doctor how often you should have a colonoscopy conducted.
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