Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.
Women's Health Specialists is dedicated to providing women with information so that they can make the most informed decisions about their health care. WHS Health Alerts and News gives women the tools to better understand important health issues by demystifying health news. WHS Health Alerts is a place for women to read, discuss, and share news and their experiences.
Men's Health magazine isn't for couch potatoes, but it can help those who prefer staying indoors lead a better life. The workout poster included inside every issue pulls out, letting you hang it in your home or office to keep an eye out for simple things you can do every day to stay healthy. The poster reminds you that you need the proper amount of sleep, the right combination of healthy foods, and the perfect amount of exercise to improve your overall health.
Smoking is one of the worst things you can do for your health. Secondhand smoke is also very dangerous. Nearly 7,300 nonsmoking Americans die from lung cancer caused by secondhand smoke every year, reports the Centers for Disease Control and Prevention (CDC). Smoking and secondhand smoke exposure can also cause other health conditions, such as chronic obstructive pulmonary disease (COPD), emphysema, and heart disease. They also raise your risk of developing many types of cancer.
Health science is the branch of science focused on health. There are two main approaches to health science: the study and research of the body and health-related issues to understand how humans (and animals) function, and the application of that knowledge to improve health and to prevent and cure diseases and other physical and mental impairments. The science builds on many sub-fields, including biology, biochemistry, physics, epidemiology, pharmacology, medical sociology. Applied health sciences endeavor to better understand and improve human health through applications in areas such as health education, biomedical engineering, biotechnology and public health.
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