Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.


As the number of service sector jobs has risen in developed countries, more and more jobs have become sedentary, presenting a different array of health problems than those associated with manufacturing and the primary sector. Contemporary problems, such as the growing rate of obesity and issues relating to stress and overwork in many countries, have further complicated the interaction between work and health.
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NHPs are safe to consume and generally have less side effects than traditional drug medications. However, NHP are not risk free and have potential for some risks. These may come about from manufacturing problems (contamination, incorrect dose), misrepresented or unproven claims on the label, unexpected side effects (allergic reaction), or interaction with other medication/NHPs also being consumed. It has been reported that 12% of Canadians have experienced unwanted side effects due to the consumption of NHPs. It is recommended that you do your research and consult a health care professional if you are concerned with the potential risks.[5]
Men’s sexual drive can stay high late in life, but often their energy for sex gradually diminishes because of low testosterone levels, erectile dysfunction, poor sleep, or lack of exercise. Addressing these issues with their doctor and communicating with their partner to find mutual satisfaction can lead to increased sexual energy and intimacy. More »

In the first decade of the 21st century, the conceptualization of health as an ability opened the door for self-assessments to become the main indicators to judge the performance of efforts aimed at improving human health[16]. It also created the opportunity for every person to feel healthy, even in the presence of multiple chronic diseases, or a terminal condition, and for the re-examination of determinants of health, away from the traditional approach that focuses on the reduction of the prevalence of diseases[17].

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